Jun 11, 2022
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Users may use a product habitually, or develop habitual behaviors while using a product. There can be many reasons for this situation, such as executive email list constantly surfing the Moments for fear of missing any information, such as swiping Douyin and staying up late and unable to stop, such as opening a black game every day... User behavior is executive email list manipulated unknowingly, even to the point of addiction. Of course, a large part of the reason is that entertainment and game products cater to the inner weaknesses of users. But if the reasons behind the inquiry are based on behavioral psychology, this is what you may know as the "Fogg Model of Behavior." What changes executive email list have been made to the latest Fogg behavioral model? How to use behavioral models to help users develop (good) habits? 1. The New "Fogg Behavior Model" The old version of Fogg's Behavior Model was expressed as B=MAT. To achieve a user conversion behavior, three elements executive email list are needed: enough motivation for the user, the user's ability to complete the conversion, and factors that trigger the user's conversion. These three elements must be satisfied at the same time to form an effective conversion, otherwise it will not happen. Legacy Fogg Behavioral Model executive email list The new Fogg behavioral model is optimized as B=MAP. Turning "Trigger trigger" into "Prompt prompt", Professor Fogg explained: When Professor Fogg used the word "trigger" executive email list around 2006, he referred to a call to action that can be done in the moment. Over time, the word "trigger" has a slightly derogatory association, and it is always easy to confuse it with motivation, so after changing to "hint", the meaning is more clear and unambiguous.